The “Balance Your Life Road Tour” Kicks off Season Two in Savannah, GA in Partnership with the Southern Women’s Show
“The Balancing Act” morning show on Lifetime Television is ready to hit the road and embark on a 10-city Road Tour across the country again in 2012.
(Pompano Beach, FL) The “Balance Your Life Road Tour” first joined the Southern Women’s Show in 2011, and the 2012 tour kicks off in Savannah, GA on February 17-19, at the Savannah International Trade & Convention Center. The “Balance Your Life Road Tour” is projected to reach over 250,000 women in person and millions more through online and broadcast, which will in turn boost the tour’s visitor number to a new high.
One of the most highly anticipated events in Savannah, the annual Southern Women’s Show, attracts thousands of local women each year with fashion shows, cooking demonstrations, beauty tips, health screenings, decorating ideas, and personal growth opportunities —all tailored especially for women— as well as celebrity appearances. Savannah has been one of America’s favorite destinations for business and pleasure, and attracts nearly seven million visitors every year. Located in the heart of coastal Georgia’s low country, Savannah is a city of rare natural beauty.
The dynamic ‘Balance Your Life Road Tour’s’ interactive pavilion reflects the focus on the morning show – with features on health, fashion, beauty, travel, business and all aspects of a woman’s life. Producers will film segments for the show on-site as the tour combines the power of national television with the hands-on experience of the Southern Women’s Show.
“We’re very excited to join the Southern Women’s Show for the second year in a row. A lot of fans of the show will attend these events and we look forward to meeting them in person,” says Danielle Silverman, Sr. VP at The Balancing Act. “We created the ‘Balance Your Life Pavilion’ to reach out to our viewers with hands-on promotional activities, and the Southern Women’s Show is a great event to make that connection at.”
“The Balancing Act” together with the Southern Women’s Show becomes the perfect blend of national exposure on Lifetime Television with the face-to-face engagement of the events.
Check out our tour stops coming to a city near you:
- February 17-19 Southern Women’s Show Savannah
- March 9-11 Southern Women’s Show Memphis
- April 12-15 Southern Women’s Show Nashville
- March 20-22 Southern Women’s Show Richmond
- April 27-29 Southern Women’s Show Raleigh
- May 3-6 Detroit International Women’s Show
- September 20-23 Southern Women’s Show Charlotte
- October 4-7 Southern Women’s Show Birmingham
- October 11-14 Southern Women’s Show Orlando
- October 18-21 Southern Women’s Show Jacksonville
About the Balance Your Life Road Tour:
The “Balance Your Life Pavilion” will reach over 250,000 women in person and millions through online and TV broadcast. Tour partners include Cerave®, Big Fish Games, Altrient™ and The Gateway for Cancer Research. It’s the perfect partnership, since “The Balancing Act” and the Southern Women’s Show not only share a common constituency, but also a mutual purpose and mission: To help women balance it all.
For more information on the “Balance Your Life Road Tour” go to http://www.thebalancingact.com/tour/.
The Journey to Health & Wellness for 4 Reality Stars Begins January 30th on “The Balancing Act” on Lifetime Television
(Pompano Beach, FL) After multiple casting calls, auditions and screen tests, four Reality Stars between the ages of 20-60 have been chosen for “A Lifetime of Health & Wellness Makeover™.” “The Balancing Act,” which airs on Lifetime Television, has put together a demanding program for these Reality Stars which will include working with the nation’s top experts in health, nutrition, fitness, beauty, lifestyle and empowerment.
The journey begins on January 22nd in San Diego, California at the Premiere Fitness Camp, La Costa Resort and Spa where the four women will go through a complete physical evaluation with the camp experts followed by their week long boot camp.
The journey continues on as “The Balancing Act” takes the Reality Stars to the L.A. FIT Expo in Los Angeles. On January 28th and 29th they will be introduced to the fitness world, receiving the education and inspiration they need for their six month journey.
“The Balancing Act is so excited to be traveling to the West Coast and filming this new series at Premiere Fitness Camp in San Diego and the LA FIT Expo in Los Angeles. We are thrilled to give these four women the information and tools they will use to begin their journey to health and wellness.” –Danielle Silverman, Sr. Vice President, The Balancing Act.
“The Balancing Act” on Lifetime Television will follow the six month journey and air a new segment each Monday morning so America can follow the four Reality Stars and their progress. The series will begin airing on January 30th, 2012 on Lifetime Television. Between airings, you can also visit http://www.thebalancingact.com/makeover to follow the journey through real-time photos, blog entries, videos and more. In addition, the website offers viewers the option to share their own experiences with Health & Wellness and even get advice & tips from contributing experts.
For media inquiries and bookings in San Diego and Los Angeles, contact- Steve Zucker: Szucker@o2mediainc.com or 954-691-1102.
Award Winning Food Network Star, Gale Gand will join BrandStar Entertainment’s Hit Morning Show, “The Balancing Act” on Lifetime TV as a new celebrity Co-Host.
(Pompano Beach, FL) BrandStar Entertainment’s premiere women’s show “The Balancing Act” on Lifetime Television, welcomes their newest addition to the show– Celebrity Chef Co-Host, Gale Gand. Most of you will recognize Gale from her popular TV show, ‘Sweet Dreams,’ the first all-dessert show produced by the Food Network. With Sweet Dreams currently airing on the Cooking Channel and her laundry list of cookbooks, Gale joins BrandStar Entertainment’s “The Balancing Act” on Lifetime to share her culinary expertise with viewers.
Gale’s kitchen segments will enable viewers to learn about cooking from a very trusted expert, while they start their mornings and perform their own balancing act. And what does Gale say about getting a home cooked meal on the table after a day of work? “It’s all about planning and there are some tips and helpful hints to pull it off. It doesn’t have to be a perfect fine dining experience, but everyone can be fed a healthy and satisfying meal.”
Gale’s awards, cookbooks and TV appearances credit her as one of the top Pastry Chefs in America. Just this past April, Gale was a participating Chef for the White House Seder recipes on line. She is a supporter of sustainable agriculture, eating locally, the environmental movement and she’s a member of the American Institute of Wine and Food raising funds for culinary scholarships. Gale also has her own root beer company which produces Gale’s Root Beer, an artisanal cinnamon, ginger, vanilla infused root beer (now with real cane sugar!)
“We are so glad that Gale Gand will be joining “The Balancing Act” on Lifetime TV and are excited to see what tasty treats she whips up in our kitchen! Our viewers have been asking for more kitchen segments and we are happy to give that to them with Gale behind the counter,” says Doug Campbell, Executive VP of Programming for BrandStar Entertainment’s “The Balancing Act” on Lifetime.
BrandStar Entertainment’s “The Balancing Act” on Lifetime TV, is America’s only one hour morning show that’s about women, for women and trusted by women. The show inspires and empowers women with entertaining and educational shows helping to place them in the best position to achieve success in every area of their lives. As a wife, mother, chef and restaurateur, Gale will add a great “balance” to the show as she brings her high level of excitement and energy to “The Balancing Act” kitchen segments.
About The Balancing Act
“The Balancing Act” TV show is produced by BrandStar Entertainment, parent company of O2 Media, Inc. and airs on Lifetime Television at 7:00am (ET/PT). For information or to view a show, visit http://www.TheBalancingAct.com. You can also follow “The Balancing Act” on http://www.facebook.com/TheBalancingActFans, http://www.twitter.com/BalancingActTV and http://www.youtube.com/thebalancingact.
About BrandStar Entertainment
BrandStar Entertainment is well known for their cutting edge content driven women’s programming, including “The Balancing Act” on Lifetime Television. The Balancing Act TV show inspires and empowers women with entertaining and educational segments, placing them in the best position to achieve success in every aspect of their lives. For more details about BrandStar Entertainment please visit http://www.brandstartv.com
Chef Sara Mouton Joins “The Balancing Act’s” as a New Co-host to Help Spice Up the Kitchen
Sara is the food editor for Good Morning America and will now be a Co-host for The Balancing Act morning show on Lifetime TV
(Pompano Beach, FL) O2 Media’s premiere women’s show “The Balancing Act” on Lifetime TV, welcomes their newest addition to the show– Celebrity Chef Co-Host, Sara Moulton. Sara is the host of Sara’s Weeknight Meals on PBS and was the star of 3 different shows on the Food Network for 9 years. The accomplished Chef and Author is now joining a whole new kitchen on a whole new network. For the first time, Sara will be extending her culinary expertise to Lifetime TV viewers. With Sara in “The Balancing Act’s” kitchen, viewers of the daily morning show can start their mornings off with cooking tips, secrets and suggestions from the expert.
Moulton is an American chef, cookbook author and television personality as well as a food editor for Good Morning America. For twenty one years, she was also the chef of the executive dining room at Gourmet until the magazine’s publisher, Condé Nast Publications announced on October 5, 2009, that the magazine was ceasing publication. She is the host of Sara’s Weeknight Meals on PBS, a public-television network and was one of the founders of the New York Women’s Culinary Alliance.
Sara says, “Since starting on The Food Network years ago, my goal has been to help people get dinner on the table during the work week. Not just cooking to entertain but cooking to keep your family healthy and happy. My latest book, “Everyday Family Dinners” is all about balanced entrees and is full of tips, tricks and strategies for working women. That’s the same direction that I will take when cooking in ‘The Balancing Act’ Kitchen.”
“Our hope is that ‘The Balancing Act’ viewers will take the cooking information that they hear in the mornings and apply it to their evenings, especially when preparing a meal for themselves or their families. Our objective is for the show to add balance to a woman’s everyday life,” says Doug Campbell, Executive VP of Programming for “The Balancing Act.”
“The Balancing Act” is America’s only one hour morning show that´s about women, for women and trusted by women. The show inspires and empowers women with entertaining and educational shows helping to place them in the best position to achieve success in every area of their lives. As a wife, mother, chef and author, Sara will be another amazing woman who demonstrates great “balance” that the show helps its viewers achieve.
O2 Media Announces TV Celebrity Julie Moran to Join Their Hit Morning Show “The Balancing Act” on Lifetime
Best Known for her work on Entertainment Tonight and ABC’s World Wide of Sports, Julie Moran is the new Co-Host of ‘The Balancing Act’
(Pompano Beach, FL) O2 Media’s premiere women’s show “The Balancing Act” on Lifetime TV, welcomes their newest addition to the show– Celebrity Co-Host, Julie Moran. Most of you will recognize Julie from the popular TV show, “Entertainment Tonight.” For seven years Julie was the primary substitute anchor, weekend anchor and senior correspondent for the #1 broadcast magazine show in syndication.
The Balancing Act’s recent host lineup includes Actress, Josie Bissett and Fitness Guru, Denise Austin. Julie will be joining the morning show to bring a new perspective on solutions to help viewers balance their lives. “Julie is a mother, wife and fulltime TV personality. Her full life is something our viewers will relate to and also want to learn more about,” says Doug Campbell, Executive VP of Programming for “The Balancing Act.”
Julie says, “I’m so excited to join the show because my entire life has been a balancing act. I have found ways to balance work, kids, even date night with my husband and I want to share these solutions with America. “The Balancing Act” is the perfect platform for me to share my message: We can have it all, just not at the same time. We need that Balance.”
In addition to her hosting duties, Julie who was already a mother of one daughter, covered a signature weekly segment “ET One to One with Julie Moran,” which featured high-profile celebrity interviews and exclusive access to television and film sets. After leaving “Entertainment Tonight,” Julie took time off to have her second daughter and chose projects allowing her to spend time with both girls. One of those projects was creating, producing and hosting the weekly series, “The Insider’s List with Julie Moran,” airing on the Fine Living Network.
“The Balancing Act” is America´s only one hour morning show that´s about women, for women and trusted by women. The show inspires and empowers women with entertaining and educational shows helping to place them in the best position to achieve success in every area of their lives. As a wife, mother, entertainment expert and analyst, Julie will add a great “balance” to the show as she brings her high level of excitement and energy as “The Balancing Act” new Celebrity Co-Host.
To learn more about “The Balancing Act,” please visit http://www.thebalancingact.com.
About The Balancing Act
“The Balancing Act” TV show is produced by O2 Media, Inc. and airs on Lifetime Television daily at 7:00am (ET/PT). “The Balancing Act” is America’s premier morning show that’s about women, for women, and trusted by women. For information or to view a show, visit http://www.TheBalancingAct.com.
About O2 Media
Based in Pompano Beach, Fla., O2 Media is a national television production company and pioneer in the branded entertainment industry. Since its inception O2 Media has engaged, entertained and educated viewers with such reputable shows as “The Balancing Act,” http://www.thebalancingact.com and “Designing Spaces,” http://www.designingspaces.tv on Lifetime Television. The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television.
The Popular 11 City Road Tour makes its final stop in Fort Lauderdale at the Broward County Fair with sponsors and information on Joining the ‘Health & Wellness Makeover’ Special
November 15th, 2011 – Branded Entertainment pioneers, O2 Media and their premiere women’s morning show on Lifetime, “The Balancing Act,” proudly bring their Road Tour home to South Florida closing out the last leg of the 2011 tour in Fort Lauderdale, FL. The Road Tour crew is excited to bring sponsors like Lakeview Farms and Bausch & Lomb to Broward County and introduce their new products to fair attendees.
At the pavilion there will be a prize wheel (with gifts from the sponsors), a large gift bag raffle and interactive exhibits where people can learn more about new desserts from Lakeview Farms and contact lens care from Bausch + Lomb. The fair also promises to have the largest turnout of all the Road Tour stops. “This being the last stop of the tour for 2011, it is only appropriate to that we go out with a bang. The fair is expecting 100,000+ people.” says Danielle Silverman, VP of Programming at “The Balancing Act.”
The Road Tour has been traveling across the country with their cameras rolling as the hosts from “The Balancing Act” catch the exciting moments. The popular morning TV show films at all Road Tour locations and interviews ‘real’ women who “balance it all.” The show encourages women to stop by the pavilion for prizes, information and a possible chance to be on “The Balancing Act.” The Road Your will be at the Broward County Fair from Thursday, November 17th through Sunday, November 20th at the City Centre in Pembroke Pines, FL.
Partners of the ‘Balance Your Life Road Tour’ include; Biotrue™ from Bausch & Lomb, Canon, Lakeview Farms, Revolucion World Wide, CeraVe, Boogie Wipes, Salt Institute, Your Baby Can, LLC, TrueCare, The Healthy Weight Commitment Foundation and Magik Mat™.
For more information on “The Balancing Act,” go to http://www.thebalancingact.com/
For more information on the Broward County Fair, go to http://www.browardfair.org/
About the ‘Balance Your Life Road Tour’
From fashion and cosmetics to automotive and home décor, the show has a little bit of everything women love, including travel deals, fitness products and much more. The Balancing Act premiere women’s morning TV show, invites you to come and join in on the fun in Orlando as they team up with the Southern Women’s Show for the “Balance Your Life Road Tour.”
About “The Balancing Act”
The TV show airs on Lifetime Television at 7:00am (ET/PT) and is America’s premier morning show that’s about women, for women and trusted by women. For information or to view a show, visit http://www.TheBalancingAct.com.
Mother Knows Best
By: Janette Morrison, O2 Media, Inc.
Over the past decade, American’s have seen the Baby Boomers move into retirement, Gen Xers grow up into responsible adults, Gen Y take on parenthood and most recently Gen Next’s impact on American culture.
The generations of women who are predominantly giving birth fall into the Gen X and Gen Y group. Although each generation is unique in characteristics, as mothers they blend these characteristics together formulating a unique Hybrid Mom.
- Today, women who have a baby are most likely to return to work in less than 6 months. The Boomer Generation Mom built this bridge to working motherhood.
- The Gen X Mom who struggled(s) is constantly seeking the right work-life balance and is paving the way for the Gen Y Moms, who tend to tackle life holistically.
- The Gen Y Mom is strongly independent, self-confident and appreciates mothers of the past. They are more open to new, different products and services for their children… brand heritage is just not that important.
As the Hybrid Mom gains more experience, her perspective changes and shifts toward more practical choices. However, she does keep some of her foundational attitudes and integrates new perspectives, as she adds the priority of children:
- Hybrid Moms tend to be more conservative when enjoying life, rather than ‘living on the edge’ or making spontaneous choices.
- She tends to worry about the future more than women without children.
- She’s on a constant quest to get the biggest bang for her buck and refuses to sacrifice value for price.
- Moms account for 85 percent of all household spending.
What does the Hybrid Mom want from brands?
According to eMarketer, a research and analysis digital marketing and media firm, more than 40% of all women who go online in the US – approximately 35 million of them- are mothers who have children under 18 at home. These women, known as ‘mommy bloggers’ utilize the internet as a way to network with other women, sharing parenting tips, news, favorite shopping spots and more.
“The Balancing Act” is the national TV show that I am a producer for and we have a blogging community of 35+ mommy bloggers. This is a key element in our Brandutainment™ model; Brands that are on our TV show also have opportunities to engage our bloggers and for our bloggers to engage their followers with that brand information. This type of information sharing and spreading of ideas has created a shift in the way moms make decisions. Mom Blogs have paved the path to recommendations based on personal experience. Women trust women, not brands tooting their own horns.
An active conversation between women about a specific brand – this word-of-mouth type sharing – has become a way for brands to engage women. Alternatively, brands are able to gather information from the sources themselves – altering the way in which advertising messages are created and implemented. Brand spending and mommy blogger influence is directly related:
- According to eMarketer, advertising on blogs will top $746 million by 2012, more than twice the figure for 2007.
- A 2009 study by BlogHer, iVillage and Compass Partners that found that 23 million women read, write or comment on blogs weekly.
- According to Mom Central Consulting, 96 percent of moms value the recommendations they find on mom blogs.
All things considered, it’s evident that the Hybrid Mom is more dynamic than ever. She no longer aspires to be of the likes of June Cleaver; she’s a multi-tasking, multi-dimensional woman balancing her career, family, finances and everything in between. Today’s mom isn’t just buying diapers and cleaning supplies – she’s responsible for the majority of her households buying decisions. These decisions aren’t solely based on brand loyalty, emotional purchasing or persuasive advertising. They’re based on conversations between women with whom she trusts.
‘The Balancing Act’ on Lifetime Brings Road Tour to Orlando- Includes Lineup of Giveaways and Events
The Hit Morning Show on Lifetime Brings its ‘Balance Your Life Road Tour’ to Orlando with a Special Panel Discussion on Bullying and a Chance to Win Tickets to La Nouba by Cirque du Soleil
Oct 10, 2011 – Branded Entertainment pioneers, O2 Media and their premiere women’s morning show on Lifetime, “The Balancing Act” proudly take their road tour to Orlando with a chance for fans to sit in on a panel discussion on bullying at the ‘Balance Your Life Pavilion’ and also win tickets to Orlando based show, La Nouba by Cirque du Soleil.
Producers of the ‘Balance Your Life Road Tour’ and “The Balancing Act” TV show have assembled a panel of experts to discuss bullying at the Orlando road tour stop. The panel includes a representative from True Care internet safety, The Safety Mom blog writer Alison Rhodes, a representative from the Seminal County School Board and a local Police Officer. To sign up for a seat at the pavilion for this event, just stop by the ‘Balance Your Life’ Pavilion and pick up a ticket from one of the representatives.
Panel Discussion at the Balance Your Life Pavilion
Guests who stop by the ‘Balancing Act Pavilion’ in Orlando can enter to win tickets to La Nouba by Cirque du Soleil at Downtown Disney. La Nouba is an exciting mix of mesmerizing performances, breathtaking acrobatics, moving live music and extraordinary imagination that dares to make the impossible, possible. La Nouba is offering special ticket pricing through October 29 online at http://www.cirqueclub.com.
“At each road tour stop we see thousands of women pass through the ‘Balancing Your Life Pavilion.’ It’s great to see how many of our fans enter the tour’s exciting contests and sweeps, as well as join our special panel discussions assembled with experts on important topics like we’re featuring at this tour stop– bullying.” -Danielle Silverman, Senior VP- Partnership Development for The Balancing Act.
Other exciting contests and giveaways at the pavilion will continue to come from the partners of the ‘Balance Your Life Road Tour’ which include; Biotrue™ from Bausch & Lomb, Canon, Lakeview Farms, Revolucion World Wide, CeraVe, Boogie Wipes, Salt Institute, Your Baby Can, LLC, TrueCare, The Healthy Weight Commitment Foundation and Magik Mat™.
For more information on La Nouba or to purchase tickets, call 407.939.7328 or go to http://www.cirquedusoleil.com/en/shows/lanouba/default.aspx
About the ‘Balance Your Life Road Tour’
From fashion and cosmetics to automotive and home décor, the show has a little bit of everything women love, including travel deals, fitness products and much more. The Balancing Act premiere women’s morning TV show, invites you to come and join in on the fun in Orlando as they team up with the Southern Women’s Show for the “Balance Your Life Road Tour.”
About The Balancing Act
The TV show airs on Lifetime Television at 7:00am (ET/PT) and is America’s premier morning show that’s about women, for women, and trusted by women. For information or to view a show, visit http://www.TheBalancingAct.com.
About O2 Media
Based in Pompano Beach, Fla., O2 Media is a national television production company and pioneer in the branded entertainment industry. Since its inception O2 Media has engaged, entertained and educated viewers with such reputable shows as The Balancing Act, http://www.thebalancingact.com and Designing Spaces, http://www.designingspaces.tv on Lifetime Television. The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television. O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment™ Household brands and blue chip companies alike continue to depend on O2 Media to effectively communicate their message to consumers.
O2 Media, COX Media Group and Shannon Miller Lifestyle Present A ‘Golden’ Opportunity
Radio Contest Offers Chance to Meet Olympic Gold Medalist, Shannon Miller and Win a Vacation- All at the ‘Balance Your Life Pavilion’ in Jacksonville, FL.
September 28, 2011 – Branded Entertainment pioneers, O2 Media and their premiere women’s morning show on Lifetime, “The Balancing Act,” proudly announce ‘Breakfast with Champions’– a chance to win a seat at a breakfast hosted by Shannon Miller.
“The Balancing Act” along with COX Media Group and Shannon Miller Lifestyle created this contest for the fans of the former seven time Olympian. “The Balancing Act” on Lifetime is the leader in women’s television and has had Shannon on the show as a past guest. By popular demand, the show has found a new way to bring its fans closer to Shannon by engaging them in this exciting contest. “The Balancing Act” road tour is the perfect place for fans to meet the Olympic Gold Medalist.
The Balance Your Life Pavilion
95.1 WAPE is Jacksonville’s #1 hit music station and will be promoting the contest on the show and their website through the first 2-3 weeks of October. 15 lucky women will win tickets to attend the breakfast with a friend in Shannon’s home town of Jacksonville, FL. Gift bags will be provided by “The Balancing Act” and Shannon Miller Lifestyle . One lucky woman will win a vacation for four at an Iberostar Resort, provided by Iberostar Hotels & Resorts.
“I am thrilled to partner with Lifetime Television’s the Balancing Act for this exciting contest! Who doesn’t want a vacation for four?! I am so honored that my company, Shannon Miller Lifestyle, can be part of the celebration of women and health. I look forward to meeting everyone at this great event!”- Shannon Miller
“We know that obesity in America is the second leading cause of preventable death in the U.S. and we want to bring even more awareness to that issue. Our viewers turn on our show each morning to trusted advice, ideas and solutions to these types of issues and this new series will provide a vast amount of information for them,” says Doug Campbell, Executive VP of Programming for The Balancing Act.
You can enter the contest by listening to the WAPE morning show and calling in when appropriate, or visiting the registration page at –http://wape.upickem.net/engine/Welcome.aspx?contestid=40514
For more information about Iberostar Hotels & resorts, visit http://www.Iberostar.com.
About The Balancing Act
The TV show airs on Lifetime Television at 7:00am (ET/PT) and is America’s premier morning show that’s about women, for women, and trusted by women. For information or to view a show, visit http://www.TheBalancingAct.com.
About O2 Media
Based in Pompano Beach, Fla., O2 Media is a national television production company and pioneer in the branded entertainment industry. Since its inception O2 Media has engaged, entertained and educated viewers with such reputable shows as The Balancing Act, http://www.thebalancingact.com and Designing Spaces, http://www.designingspaces.tv on Lifetime Television. The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television. O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment™. Household brands and blue chip companies alike continue to depend on O2 Media to effectively communicate their message to consumers.
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O2 Media’s ‘Balance Your Life Road Tour’ Visits Children’s Hospital with ‘Your Baby Can, LLC’
(Pompano Beach, FL) O2 Media’s “Balance Your Life Road Tour” adds a unique “extra stop” while touring in Birmingham. The Road Tour crew and tour sponsor, Your Baby Can, LLC, will schedule a visit to the Children’s of Alabama hospital in Birmingham. Children’s of Alabama is a private, not-for-profit hospital which this year is celebrating its 100th Anniversary! And, in honor of their Centennial Anniversary as well to bring the joy of learning to the children, Your Baby Can is donating products to their child life program so that kids can enjoy a fun, interactive approach to learning despite having to be in a hospital setting.
Your Baby Can Read!® is a multi-sensory program that uses a combination of DVDs, books, flashcards, and games to help parents guide their child through the learning process. These items will be donated to the hospital so that countless kids can benefit from the multi-award winning program during their stay. Your Baby Can encourages learning through interaction and creative play to assist parents in making the learning process a fun and memorable experience for the whole family! This is no doubt a gift that will continue to give for years to come.
“We have such incredible corporate partners on our Road Tour and are so grateful for the contributions that Your Baby Can, LLC is going to make in not only in Birmingham, but also Jacksonville and Orlando. If a child has to unfortunately be in a hospital, I can’t think of a more fun and productive use of that time than learning with a program like Your Baby Can Read!®,” says Limor Windt, VP of Marketing for “The Balancing Act.”
“The Balancing Act” premiere women’s morning TV show on Lifetime, invites you to come and join the tour as they team up with the Southern Women’s Shows in Birmingham. The tour offers everything from fashion and cosmetics to automotive and home décor, and has a little bit of everything women love– including travel deals, fitness products and much more.
“The Balancing Act” together with the Southern Women’s Shows becomes the perfect blend of national exposure on Lifetime Television with the face-to-face engagement of the events. The entire Fall leg of the tour will be featured on “The Balancing Act” as it makes its way across America delivering a message of empowerment to women. There are only a few Fall tour dates left—so don’t miss out!
Tour dates:
October 6-9 Southern Women’s Show Birmingham
October 13-16 Southern Women’s Show Orlando
October 20-23 Southern Women’s Show Jacksonville
The Fall 2011 Balance Your Life Road Tour partners include Your Baby Can, LLC, Lakeview Farms, The Healthy Weight Commitment Foundation, True Care, Valeant, The Salt Institute, Little Busy Bodies-Boogie Wipes, Revolucion, Crave and Canon.
For more information about the “Balance Your Life Road Tour,” go to http://www.thebalancingact.com/tour.
O2 Media Inc. is a fully integrated television production and marketing firm with a core focus on developing branded entertainment, direct response marketing, and interactive marketing. O2 Media is the only Branded Entertainment organization to have TV network relationships that fully integrate their shows into the networks’ programming grid. As the elite producers of Brandutainment™, O2 has worked with over 8,000 companies, and some of the largest brands in America, including: Wal-Mart, P&G, Microsoft and other Branded Entertainment firms like Disney, MTV, Twenty Century Fox and more. For more information about O2 Media, Inc. visit http://www.O2Mediainc.com, to contact by email, brandutainment@o2media.com. For inquiries regarding the “Balancing Your Life Road Tour,” contact Danielle Silverman at dsilverman@o2mediainc.com.
Launched in 1982, the Women’s Show Series consists of 10 consumer events which focus on beauty and cosmetics, fashion, food, health and fitness, automotive, home decor, travel, and more. Women attend for enjoyment, entertainment, and education; to shop, to sample, and to discover new products; and most of all, to have fun! Southern Shows, Inc. strives to provide guests with fun and festive shows that offer a wide variety of exhibits and features. For more information, visit http://www.southernshows.com.
O2 Media Blog 