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The Balancing Act and Designing Spaces on Lifetime Seek Content Partners for Popular Series

June 20, 2011

Storylines sought are for the ‘Beauty’ series on The Balancing Act, and the eco-friendly ‘Think Green’ series on Designing Spaces.

Senior Producer, Sandra Strum of The Balancing Act and Designing Spaces television shows which air on Lifetime, is looking for in show brand integration partners to assist in developing The Balancing Act and Designing Spaces storylines.  

The featured series for The Balancing Act is ‘Beauty’, which includes; Beauty Products, The Foundation for Optimal Beauty, and Cosmetics, Skin and Hair Care products & Vitamins.  For Designing Spaces the featured series is ‘Think Green’, which includes; Turning your World Green One Step at a Time, and Indoor and Outdoor Home Products that are eco-friendly.

Strum says, “For Designing Spaces; Being a single homeowner myself, I have had to deal with all sorts of decorating dilemma’s and home improvements from water heaters, to leaks in the roof. My interest for Designing Spaces and The Think Green Special on Designing Spaces is firstly, to help other women with the information they need to be more aware of issues when owning a home. Secondly, show how the homeowner can replace products in the home that are greener and more eco-friendly.”

“For The Balancing Act; spending 25 years in the Beauty Industry myself gives me a world of knowledge as to what to bring on our show and what not to.  We’re always in search of true state of the art products for our women viewers,” Strum adds.

For over the last 9 years Strum has worked at O2 Media, Inc. on both popular shows on Lifetime. She’s also had the benefit of working with 150 of the most talented people in our industry as well as being able to help companies reach viewers with positive and uplifting information.

The Balancing Act premiere women’s show was designed to enlighten, educate and empower Lifetime viewers with valuable information.  Previous participants have included;  Salutron Smart Health, Church & Dwight, Lambert-Kay,  Glaxo Smith- Kline, Linnell Skincare, Total Nutritionals’, Kellogg Morningstar Farms, General Mills, Formaggio, Elias Woodworking,  Hancock Fabrics, Richell USA, Monterey Gourmet Foods, just to name a few.

Designing Spaces is an informative series that inspires viewers to make every space count and instructs them on the smartest ways to make their homes more beautiful and functional. From advice on large scale renovations to small modifications, simple tips on making everyday tasks easier for decorating on a budget, this is the one show that provides you with all the comprehensive information you’ll need, presented in a fun, easy-to-follow format.

To learn more, click links below to view previously produced programming:

For more information on The Balancing Act and Designing Spaces, or becoming a content partner, contact O2 Media Brandutainment™, at

About The Balancing Act: The TV show produced by O2 Media airs on Lifetime Television at 7:00am (ET/PT) – and is America’s premier morning show that’s about women, for women, and trusted by women. For information or to view a show, visit  

About Designing Spaces:  The TV show is a half-hour informative series that inspires viewers to make every space count and instructs them on the smartest ways to make their homes more beautiful and functional.  For more information or to view a show online, just go to

About O2 Media:  Based in Pompano Beach, Fla., O2 Media is a national television production company and pioneer of the branded entertainment industry. Since its inception O2 Media has engaged, entertained and educated viewers with such reputable shows as The Balancing Act, and Designing Spaces, on Lifetime Television. The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television. O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment™. Household brands and blue chip companies alike, continue to depend on O2 Media for effectively communicating their message to consumers. For more information on O2 Media, visit

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