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Hulu’s branded entertainment push

March 24, 2011

March 22nd, 2011 – Sourcehttp://brand-e.biz/hulus-branded-entertainment-push_12456.html


By Maria Stadtmueller. US VOD outfit Hulu is flexing its production muscle and building out both branded entertainment and original entertainment capabilities. The company is reportedly already partnering with digital marketing agency Great Works on new content.

Hulu, owned by NBC Universal, Fox and NBC, had more than 27 million unique viewers racking up more than 143 million viewing sessions in February, according to comScore.

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