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Ralph Lauren branded entertainment

February 1, 2011

Published on February 1, 2011 by David Castillo ·

Ralph Lauren’s Big Pony Collection will have a branded entertainment campaign for the Sundance Film Festival.

During the weekend, there was a short movie by filmmaker Bruce Weber. The official soundtrack was even performed by OneRepublic.

In addition to that, the event also boasted digital interactions across different social networks, including Twitter and Facebook.

Ryan Tedder, OneRepublic’s vocalist, even dedicated the performance for winners selected through @OneRepublic and @BigPonyTeam Twitter feeds, and live tweeting throughout the event @BigPonyTeam.

The brand said: “The dedication [was] announced on the @BigPonyTeam and @OneRepublic Twitter profiles, as well as the Ralph Lauren and OneRepublic Facebook Fan Sites, giving the winner bragging rights to share with friends, and all fans an opportunity to experience the performance.”

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