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Ford celebrates 100 years with a global campaign for the 2011 Focus

December 7, 2010

For Ford’s 100th anniversary, the automotive manufacturer will launch its latest Focus model accompanied by branded entertainment.

Published on December 7, 2010 by PPN Staff

Mark Simpson, director of Ford Britain, wants to revive the comedy character Alan Partridge but does not want the nostalgic approach. Simpson is directing the pitch, which involves several production and entertainment companies.

Ford is not necessarily known as the car of choice, admitted Simpson. Although it is a rational and sensible purchase, we want it to be a car people want, not one they settle for.

The 2011 Focus will be Ford first global car launch. It will be backed by a major international campaign in March.

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