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‘The Balancing Act’ Seeks Sponsorships for Special War on Obesity Series Airing on Lifetime TV

November 15, 2010

The Balancing Act TV show, which airs on Lifetime Television, is looking for in show brand integration partners and potential sponsors to assist in developing a storyline for the special series—”The Balancing Act Declares War on Obesity.”
O2 Media, Inc

O2 Media, Inc

FOR IMMEDIATE RELEASE

PRLog (Press Release)Nov 15, 2010 – Contact:

Limor Windt
O2 Media, Inc.
limor@o2mediainc.com
(954) 691-1102

The producers of The Balancing Act TV show, which airs on Lifetime Television, are looking for in show brand integration partners and potential sponsors to assist in developing The Balancing Act storyline for a special edition of the morning TV show entitled—The Balancing Act Declares War on Obesity that is currently airing through 1st quarter 2011.  Within this special series The Balancing Act will be talking about various issues associated with obesity along with the understanding of energy balance, and the connection between food & physical activity.  

Meta Circhansky, Program Director of The Balancing Act says, “Energy Balance is definitely a subject we all need to learn more about and understand better. The childhood obesity epidemic in our country is something we must all take individual responsibility for. The responsibility often falls to women to shop smarter, create family meals and take the time to enjoy them together. It also is usually up to us to see that our families are engaging in physical activities to burn the calories we eat.”

In collaboration with The Healthy Weight Commitment Foundation, ‘The Balancing Act Declares War on Obesity’ series was created by The Balancing Act to enlighten, educate and empower Lifetime viewers with valuable information.  Previous partners on the series include; Gymboree Play & Learn, Schwan’s, Jennie-o Turkey Store, and Tyson Foods.

The Balancing Act is looking for sponsors to help in their efforts to educate, engage and enlighten our viewers in the ongoing fight against obesity.  If your company or association is involved with programs, activities, or relative ties to this content, The Balancing Act producers are interested in speaking with you.  They are looking for appropriate groups with whom they may partner as industry experts to help produce and sponsor this educational and informative series.  Potential companies will be pre-qualified and interviewed.

To learn more, see below links to previously produced programming under ‘The Balancing Act Declares War on Obesity’ series.

http://www.thebalancingact.com/story/?id=2130

http://www.thebalancingact.com/hwcf

Those interested parties may contact Meta Circhansky, mcirchansky@thebalancingacttv.com.  For more information concerning the program, sponsorships or appearances at 954-691-1102, ext. 266.

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