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Branded Entertainment Pioneers O2 Media Welcomes HotEdge, Inc to Popular TV Show Designing Spaces

October 20, 2010
“Appearing on Designing Spaces is a great way to inform viewers how HotEdge operates using at least 50% less energy than all alternative roof ice melt systems”…
O2 Media, Inc

O2 Media, Inc


PRLog (Press Release)Oct 19, 2010 – Contact:
Limor Windt
O2 Media, Inc.
(954) 691-1102

Branded Entertainment Pioneers O2 Media Welcomes Hot Edge, Inc to Popular TV Show ‘Designing Spaces’

(Deerfield Beach, FL- October 2010)  It’s inevitable, winter weather will be here before you know it.  That means snow, sleet, and melting ice will also make their appearance.  Designing Spaces is always in search of winter weather protection for your home, so they took their cameras to Aspen, Colorado to visit with the makers of HotEdge, Inc.  Tune in to Designing Spaces October 24th, 25th and November 5th at 9:30am (ET/PT) as they air on WEtv to talk about an effective option that helps the roof of your home withstand winter’s melting ice.

Bronson Rumsey, and Leonard Shortino from HotEdge, Inc. discuss an affordable, energy efficient, and effective option that’s not only available — but replaces ineffective and cost prohibitive roof ice melt systems.  “It’s the new patent pending HotEdge design,” says Bronson.  “It’s so innovative that it can be installed for approximately the same cost as installing zig-zag heat cable on a roof.”  Bronson adds, “Appearing on Designing Spaces is a great way to inform viewers how HotEdge operates using at least 50% less energy than all alternative roof ice melt systems, specifically zigzag heat cable.”

Throughout the show Bronson and Leonard explain the process of heating your roof— both agreeing it’s all about ‘the edge.’  The roof edge is the coldest area of a roof structure, so that’s where most ice dams form.  HotEdge was developed to specifically heat the roof edge through a direct transfer of thermal energy from self-regulating heat cable to the existing metal drip edge.  Once a roof edge is warm, ice dams and icicles can’t form, since snowmelt won’t re-freeze.

Lysa Liemer, Designing Spaces Executive VP of Programming and Chief Operating Officer, says, “We are always exploring exciting topics and trends to inspire viewers to take on all home improvement challenges, and HotEdge delivered the perfect solution.”

For more information visit

About HotEdge: The new, patent-pending HotEdge Roof Ice Melt System incorporates standard UL-approved 12W self-regulating ice melt cable with a specially-engineered, low-profile metal raceway.  Developed in Aspen, CO, the HotEdge system was designed to directly transfer heat to an existing metal drip edge to prevent ice dams and icicles from forming, while requiring just a fraction of the electrical heat cable used in competing systems.  Homeowners and businesses benefit from premium performance in a less expensive option that conserves energy, year after year.  For more information, call (800) 411-3296 or visit

About Designing Spaces:  Created by O2 Media’s Quorum Productions, Designing Spaces is a half-hour informative series that inspires viewers to make every space count and instructs them on the smartest ways to make their homes more beautiful and functional.  Quorum Productions, a wholly-owned subsidiary of O2 Media Inc., is a Florida-based production company that is nationally renowned for creating award-winning educational programming.  To view a show online, just go to  If you have a great idea for a story or want to be a part of the show, please contact Lysa Liemer at

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