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US branded entertainment remains buoyant

September 23, 2010

Source: Olivia Solon, creamglobal.com

NEW YORK, US: Total US branded entertainment marketing spending, dipped 1.3% in 2009 to US$24.63 billion (about R179.3 billion), but is on pace to generate solid growth in 2010 and beyond, according to exclusive research released today by PQ Media.

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