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No Attention Branding

September 23, 2010

Source: Neuro Science Marketing

Advertisers strive to maximize attention and engagement. They want people to remember seeing their ads. They want maximum brand recall. But it’s possible to have marketing impact without ANY of those things.

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One Comment leave one →
  1. September 30, 2010 2:55 pm

    Useful information, thanks for posting it.

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